amazon echo

045 - Hearables and the Future of Audible Social Media - Dave Kemp

Dave Kemp from Oaktree Products is an expert on hearables, which are smart, wireless in-ear devices such as AirPods. And they’re probably the future of voice, more so than smart speakers.

Dave and Emily talked about ambient computing from Alexa to wearables to the connected car. And interestingly we touched on the dire need for curated content to replace the noisy and overwhelming experience of social media today. Plus, hear how Alexa Flash Briefing might be the first iteration of that improved content experience.

AirPods  are  Apple's  most popular accessory product, with 35 million units sold in 2018 alone.

AirPods are Apple's most popular accessory product, with 35 million units sold in 2018 alone.

Topics and timestamps:

  • Hearables including AirPods and competitor products such as Samsung Galaxy Buds, Pixel Buds, Microsoft Surface headset

  • 5:10 Amazon hearables in late half of 2019 (competitor to AirPods)

  • Apple's new H1 chip in v2 AirPods shows that Apple is dedicated to AirPods for the long term (beyond using the W1 chip from Apple Watch), now AirPods have their own chip architecture just for hearables

  • First application is "Hey Siri" activation (no tapping required)

  • 7:10 Bret Kinsella helped people visualize importance of the smart speaker as training wheels, a conditional device to make people comfortable with the voice assistant, offloading smartphone related tasks to VAs. But hearables are really riding the bike.

  • The near-field voice assistant is key (smart speakers like the Amazon Echo and Google Home and Apple HomePod are far field)

  • 9:00 We have to recognize there has been a dramatic behavioral shift since 2016

  • It has becomes socially acceptable to wear in-ear devices all the time

  • 9:20 Form factors are developing: earrings (fashionable hearables) and Bose AR frames with speakers near the ear could be the future

hearables-woman-airpods-earrings-pierced-beetle-moment-podcast.jpg
  • 9:40 Hearing aids as a form factor allow for usage that is super discreet - moving away from stigma today and to all-day usage

  • Passively consuming content while synced to digital environment - all day usage is plausible

  • 10:30 Emily's Bluetooth headache - how can we minimize exposure to EMFs from a health standpoint?

  • 11:00 AirPods case could become the receiver vs streaming content from phone to AirPods. Content could be housed in the AirPod case and streamed in a lower bandwidth from the edge vs the cloud.

  • 11:20 Outfitting our bodies with technology - what are the health implications for heavy EMFs (Electric and magnetic fields (EMFs) are invisible areas of energy, often referred to as radiation) - hear a quick Flash Briefing about why EMFs are a problem - TBD…

  • 12:25 Flash Briefing and passive consumption of content

  • Flash Briefing is a gem

  • Dave’s Flash Briefing (Future Ear Radio) is his daily blog post on futurear.co then the briefing is a 60 second tease about the blog post (a promotional vehicle to his blog post)

  • Flash Briefing should be the star of the smart speaker - such a powerful use case

  • 14:00 This is the precursor to audio social media, consuming on demand the content you want to consume from your favorite sources (curated feed)

  • Amazon should be featuring Flash Briefing more but now it's relegated to the Settings area of the Alexa app

  • How can we put the Flash Briefing idea on other platforms?

  • 15:15 We are so overwhelmed with social media- what if you could Google Reader / RSS all that content?

  • Ways to better curate your attention and cut out the noise

  • We love Twitter but it requires so much parsing - what does the future hold and how can voicefirst make passive content consumption better?

Get in touch with Dave Kemp:

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039 - Katherine Prescott: Alexa Privacy, Echo Show 5

Katherine Prescott is the Founder and Editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. We discussed privacy on Amazon Alexa as well as the future of #voicefirst advertising. Which tech company's business model has true alignment with the end user, examining Amazon, Apple, Google, and Facebook.

Katherine Prescott is the Founder & Editor of  VoiceBrew , a top resource for Alexa tips and best uses

Katherine Prescott is the Founder & Editor of VoiceBrew, a top resource for Alexa tips and best uses

Topics and timestamps:

  • Privacy - Amazon Alexa - is she recording?

  • Amazon Echo Show 5 announcement - new features, especially for greater privacy and user data control

  • When is Alexa recording vs listening?

  • How do I control my privacy settings on Alexa?

  • 3.10 This privacy dialogue is healthy - it improves voice assistants for consumers

  • Echo Show 5 has a new camera shutter and the ability to say “Alexa, delete everything I said today”

  • 4.20 Alexa app is not the focus

  • 5.00 Discoverability is the ultimate challenge

  • 5.05 It’s called the 5 but this refers to the 5.5 inch screen - is same as third gen echo

  • 5.10 Why the Echo Show 5 is such a big deal - compelling land grab for affordable smart display space

  • 6.10 Like the shift from radio to TV, third party Alexa skills will improve dramatically because of multi-modal

  • 10.04 Will smart display pave the way for advertising? Banner even? Less intrusive than voice? Alexa diplsay ads?

  • 10.50 Emily: sponsorship and brand preference will be paid for - that will be the advertising, unlike previous digital like banner ads or PPC

  • 11.30 Katherine: Tech giants are shifting toward privacy as a feature

  • 13.15 Business model and alignment - Amazon, Apple, Google, Facebook. Great point from Katherine.

  • 14.02 Google's pitch: we provide free services and collect your data.

  • 14.27 Think of privacy in broader context - we are in the early innings of voice 

See this post on  Instagram and follow @beetlemoment  for #voicefirst news

See this post on Instagram and follow @beetlemoment for #voicefirst news

Sources:

  1. Echo Show 5: https://www.techradar.com/news/amazon-echo-show-5-everything-you-need-to-know

  2. "Buried in this morning’s Echo Show 5 announcement are a couple of new security features worth highlighting. In addition to the inclusion of a built-in camera shutter on the new smart display are a pair of Echo  commands that let users delete voice recordings with an Alexa command." -https://techcrunch.com/2019/05/29/amazon-adds-alexa-delete-what-i-said-today-command/



Enjoy this episode about #voicefirst marketing and technology? Please leave us a review! 1)  Click “Listen in Apple Podcasts”,  2) Click “Open in iTunes:, 3) Click “Ratings and reviews”. Thanks!

Enjoy this episode about #voicefirst marketing and technology? Please leave us a review! 1) Click “Listen in Apple Podcasts”, 2) Click “Open in iTunes:, 3) Click “Ratings and reviews”. Thanks!

Get in touch with Katherine Prescott:

Twitter: @kbprescott

Instagram: @voicebrew

Voicebrew.com

015 - Why Voice First and Smart Speakers Are a Marketing Must

What is Voice First?

Topics:

  • Position Zero or bust

  • Voice search

  • Speech recognition

  • Alexa Flash Briefing

  • Smart speakers

  • Alexa

  • Amazon Echo

  • Google Home

  • Transcribing all of YouTube automatically

  • Carl Jung and the collective unconscious - how this applies to indexing our global speech

  • “Marketing is three things: direct response, and PR; the rest is just tactics.” - Bob Knorpp, host of The BeanCast


Mentioned on the show:

  1. See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND

  2. Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)

  3. Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell

  4. Google Duplex:

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