What if you could listen in on regular conversations between professionals working in money management?
We created the strategy and built a custom skill for Ritholtz Wealth Management called The Compound Show. After success with Market Moment Flash Briefing in 2018, in 2019 we wanted to expand on the voice marketing strategy to increase Ritholtz’s early adopter audio footprint.
As trailblazers in blogging and social media in the finance and investing space, “Downtown” Josh Brown and the Ritholtz Mafia wanted to be early to voice.
Read more about Josh and Barry, the forces behind some of the most popular investing blogs, videos, television, and social media accounts: Josh Brown and Barry Ritholtz: From breakout bloggers to RIA rock stars
Video: Josh and Emily discuss Ritholtz's Alexa skills. Hear why RWM is "kind of a big deal" when it comes to voice in the finance space.
In March 2019, we launched a first-of-its-kind custom voice skill and mini podcast about investing based on The Compound YouTube channel.
Josh Brown explains The Compound Show and how it is disrupting the old (too long) podcast format:
I invented the mini-podcast. All the financial industry and investment-oriented podcasts are an hour long or more. I think that’s because the person whose podcast it is feels bad about asking a guest to come on and then cutting them short. Some podcasts should be an hour – Patrick O’Shaugnhnessy interviewing Michael Mauboussin, for example, or Barry Ritholtz interviewing Ray Dalio, or Michael Kitces interviewing Ric Edelman.
But most podcasts are too long and not every guest has an hour-plus worth of stuff you want to hear. However, the format persists. I think it’s just something that’s become a tradition – to interview each guest for an hour and change – even though that’s not what the listener actually needs or wants from every conversation.